How Fashion Trends Begin, Spread, and Eventually Lose Popularity

How Fashion Trends Begin, Spread, and Eventually Lose Popularity

One year, everyone seems to be wearing oversized blazers. A few seasons later, fitted jackets suddenly feel fresh again. Sneakers become enormous, handbags become tiny, low-rise jeans return from the early 2000s, and colors that once looked outdated somehow become desirable again. Fashion trends can seem unpredictable, but they rarely appear from nowhere. Understanding how … Read more